Lancashire FA

I was appointed as Marketing and Communications Officer at the Lancashire Football Association in October 2016.LancashireFALogonobackground

My role involves:

  • Managing the Association’s social media accounts on Twitter, Facebook, Instagram and Snapchat. All platforms have benefited from continual growth and development since I took up the role. I put together a content plan and introduced a style guide, ensuring posts were consistent, organised and more regular. During 2016/17 I attended 26 county cup semi-final and final matches between February and May, simultaneously delivering appropriate coverage via all four platforms. Due to this, our Snapchat Story viewers rose from a handful of people to a regular audience of around 300, while in March 2017, our Twitter account made over 1million Impressions.
  • Managing http://www.lancashirefa.com, primarily writing articles and updating adverts. I enjoy finding innovative ways to deliver news; for example, for each county cup match I attended, instead of writing a match report I put together a Storify of tweets from our official Twitter as well as fans who attended to build a picture of the main action. All County FAs have the same website CMS, operated by SiteCore, and will all be updated at the end of 2017 in line with the FA’s new website – I have been communicating with the FA regarding this.
  • Sending press releases to local media, updating them on major FA-related news as well as local grassroots football stories.
  • Answering queries over social media and ensure each one is passed onto the relevant department at the Association.
  • Recording weekly analytics from social media and website traffic.
  • Creating/editing graphics using Adobe Photoshop and liaising with our freelance graphic designer for imagery used across social media to advertise courses and promote the services of the Association.
  • Creating newsletters using Adobe InDesign.
  • Developing a marketing plan to be implemented for the 2017/18 season, incorporating key messages and events from all departments.
  • Liaising with local universities and managing student volunteers.
  • Attending events on behalf of the Association, networking with sponsors and stakeholders and generating content ie conducting interviews and creating social media posts.
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