After several months of freelancing while seeking permanent employment, I was offered physioroom_logo_black-background_300dpi2the role of Digital Content Executive in the marketing department of Big Home Shop Ltd, based in Padiham.

The main purpose of my role was to work on, managing the company’s social media output and producing written content via online blogs and email newsletters.

My eight-month spell with PhysioRoom helped me develop my marketing knowledge. I learned about managing the online presence of a major brand and the importance of the brand’s ‘voice’ as interpreted by customers.

In a nutshell, my role involved:

  • Managing an already successful Twitter account, which had built up over 45,000 followers by providing reliable Premier League injury updates through an external source. My tweets, a mixture of product promotions, competitions and blog posts, were scheduled around these.
  • Managing a Facebook account, which grew by several hundred likes, and an Instagram account which I set up myself and attracted almost 150 followers.
  • Writing blog posts on a variety of subjects, including football injury and rehabilitation features, fantasy football tips, sports and fitness advice, and general product promotion. I also interviewed former England striker Emile Heskey on his experiences of injury during his football career.
  • Producing newsletters highlighting sales and special offers to send to over 70,000 subscribers.
  • Dealing with enquiries over Twitter and Facebook and liaising with our customer services department to help answer queries and resolve problems.
  • Working with our freelance graphic designer to produce banners and infographics.
  • Utilising PhysioRoom’s vast Premier League injury data and blogging about any interesting facts or patterns I discovered. I also used this data to write the renowned PhysioRoom Premier League Injury Analysis which investigates injury statistics each season.
  • Managing and updating products on the website’s back office, which involved data entry and writing product descriptions.
  • Monitoring conversion and growth via Google Analytics and recording data on a spreadsheet.
  • Helping to revamp the Premier League Injury Table and ensuring all imagery was up-to-date.
  • Improving my knowledge of a variety of websites and programmes, namely Adobe Photoshop and Illustrator, eBay and Amazon, ChannelAdvisor, NetSuite, Campaign Monitor and Google AdWords.

Below are some of the best-performing blog posts I wrote for PhysioRoom: