Aston Villa Ladies

Screenshot+2014-08-03+at+20.11.02On April 16th 2014 I attended my first FA Women’s Super League fixture to watch Aston Villa Ladies take on Doncaster Rovers Belles. Throughout the match I provided updates on social media – including a Vine of Doncaster midfielder Sue Smith’s penalty – and wrote a blog giving my thoughts on the game as a ‘newbie’ to women’s football.

Both the Vine and the blog were widely circulated and I received positive feedback from various areas of the women’s game:

As someone already familiar to Villa’s media team, I was approached by content editor Paul Brown who offered me the chance to cover the Ladies team on behalf of the club.

My role at the club lasted four months and included:

  • Writing a comprehensive match report for all fixtures – travelling home and away with the team – to be published on
  • Operating the team’s official Twitter account, @AVLFCOfficial, for live match coverage
  • Interviewing head coach Joe Hunt and transcribing the soundbite into a written article, also published on

I have been writing regular match reports for several years now and I strive to give an accurate and engaging account of the game’s events, using the appropriate tone to suit my audience:

I also built up a good rapport with players and staff, allowing me to conduct informal post-match interviews with honest and insightful quotes from manager Ron Mellor and head coach Joe Hunt:

In addition, I excelled at operating AVLFC’s Twitter account and firmly made my own mark on the tone and content of the tweets on matchday. I prided myself on replying to fans, retweeting their encouragement and generating enthusiasm throughout the matchday experience. I enjoyed uploading behind-the-scenes photos and creating excitement and drama so those following away from the game can feel like they are part of that experience. I also experimented with the use of Vine, demonstrating my desire to delve deeper into different areas of social media to help promote the Ladies:

At the beginning of August, Aston Villa made the decision to take their coverage of the Ladies in-house for the remainder of the season.